Video: Kalki Koechlin: The Printing Machine | Unblushed

A screenshot of Kalki Koechlin's rendition of 'The Printing Machine'. The background has a fade-effect of newspaper headlines. To the left is Kalki's face till the beginning of her shoulders. She is looking directly at the camera. Her hair is tied with strands across her face. To the left, in big red lettering: KALKI an underneath it, in black and strikethrough: UNBLUSHED. 'BLUSH' is bold.

Sharp and evocative, Kalki Koechlin’s spoken-word poem The Printing Machine lays bare the cycle of ceaseless and desensitised consumption engendered by the media. Kalki’s short and hard-hitting sentences, keys tap-tap-tapping, and the chrrs and grrs of printing machines bring out the urgency and sensationalism media narratives embody, turning incidents of violence into a stream of headlines that make us gasp and forget, gasp and forget. And, as the alarming and the terrifying become a part of our everyday routine, these printing machines give us another world – where all the fine things can be bought and no troubles prevail – to dream about, while simultaneously inuring us to the horrific.

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