Video: Kalki Koechlin: The Printing Machine | Unblushed

Sharp and evocative, Kalki Koechlin’s spoken-word poem The Printing Machine lays bare the cycle of ceaseless and desensitised consumption engendered by the media. Kalki’s short and hard-hitting sentences, keys tap-tap-tapping, and the chrrs and grrs of printing machines bring out the urgency and sensationalism media narratives embody, turning incidents of violence into a stream of headlines that make us gasp and forget, gasp and forget. And, as the alarming and the terrifying become a part of our everyday routine, these printing machines give us another world – where all the fine things can be bought and no troubles prevail – to dream about, while simultaneously inuring us to the horrific.