wellness
Attire and sexuality in the common imagination and approach as represented (and also as received) by the mainstream media tell us a lot about prevailing attitudes to both. Advertisements bombard us with all kinds of representations, negative and positive, of human sexuality, sexual expression and desire. In the creation and marketing of attire and fashion, there is a great awareness of sexual buy-in or rejection by the market – that’s us.
Sharp and evocative, Kalki Koechlin’s spoken-word poem The Printing Machine lays bare the cycle of ceaseless and desensitised consumption engendered by the media. Kalki’s short and hard-hitting sentences, keys tap-tap-tapping, and the chrrs and grrs of printing machines bring out the urgency and sensationalism media narratives embody, turning incidents of violence into a stream of headlines that make us gasp and forget, gasp and forget.