South Asian women
But TikTok is giving young people – particularly women – in South Asia a new avenue to showcase their talents. While for the majority of women using the app their fame is exclusive to TikTok, an increasing number are able to use it to get paid work. And for many, the platform represents a scarce opportunity for bodily autonomy, and a chance to carve out space as a performer in the face of film and fashion industries that shut them out.
The women she draws, flanked by a mix of traditional South Asian motifs and totems of youthful American culture, are not hiding their stubble. They sit, stand and kneel in poses that do anything but hide their hair, as they smoke cavalierly behind a box of ‘mithai’ or cruise across a roller rink. More often than not, her female subjects are seen legs and arms outstretched, faces calm, cool and collected amid a backdrop of saturated purples, greens and oranges.