If you live in an urban metropolitan city, you must have seen women dressed up in company uniform, carrying a heavy bag on their shoulders, their attire shouting a brand name with logos all over her. Their bodies become an advertising ground for a company’s marketing. Sometimes, the bag is a portable salon that they carry to their client’s (home), who book the beauty service using a mobile application. These ‘workers’ enroll themselves on the platform company that operates as an intermediary, to get bookings on-demand.