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Indian Soap Tackles Taboos to Become One of World's Most Watched

The Guardian, India, 6/1/2017

An Indian soap opera whose themes include acid attacks, domestic violence and high rates of abortion of female foetuses has quietly become one of the most-watched programmes on the planet. India’s public broadcaster announced in April 2017 that the audience for Main Kuch Bhi Kar Sakti Hoon – I, a woman, can achieve anything – had, in two seasons, exceeded 400 million viewers ‘and counting’. The enormous reach of the radio and TV series was unexpected, says Poonam Muttreja, the executive director of the Population Foundation of India who developed the programme. The third season of Main Kuch Bhi Kar Sakti Hoon is currently in development.

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